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Marketing Research: A Practical Approach 13.0%OFF

Marketing Research: A Practical Approach

by Bonita Kolb

  • ISBN

    :  

    9781412947961

  • Publisher

    :  

    Sage Publications (ca)

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Hardcover

  • Year

    :  

    2008

₹

950.0

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826.0

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  • Description

    A highly practical student text with an emphasis on both critical thinking and hands-on application which gives appropriate weight to quantitative and qualitative techniques.

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