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Managing Retailing Text & Cases 20.0%OFF

Managing Retailing Text & Cases

by Piyush Kumar; Sinha

  • ISBN

    :  

    9780195690705

  • Publisher

    :  

    Oxford Higher Education

  • Subject

    :  

    Industry & Industrial Studies

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    560

  • Year

    :  

    2008

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355.0

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₹

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  • Description

    Managing Retailing - Text and Cases is all about running the business of retailing - as a retailer or as a marketing manager of a company. It brings out the conceptual, strategic and managerial frameworks that a retailer may use to further the business and achieve its desiered objectives Designed as a fundamental textbook on the subject, the book would also benefit professionals in managing day - to - day retail operations as well as build a long - term sustainable strategy for competitive advantage.

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