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Management Information System 12.0%OFF

Management Information System

by Laudon

  • ISBN

    :  

    9788131714317

  • Publisher

    :  

    PEARSON EDUCATION(SINGAPORE) PTE. LTD.-DELHI

  • Subject

    :  

    Others

  • Binding

    :  

    Paperback

550.0

12.0% OFF

484.0

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  • Description

     For introductory undergraduate courses, and MBA-level MIS and information systems courses that want to integrate business with technology. These authoritative continue to define the MIS course by providing comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision making in an exciting and interactive manner. Here they learn first-hand how firms are using information systems and technologies to transform business models, develop new strategies, innovate with new services and products, achieve operation excellence and enhance decision making. Features• A new Heads Up section at the beginning of each chapter illustrates why students need to know about the upcoming chapter and how this knowledge will help them in their future careers.• A new Digital Portfolio section in the text and on thecompanion Web Site shows students how to build a digital portfolio that demonstrates their business and software skills to future employers.• Business process emphasis. Beginning in Chapters 1 and 2, this edition shows students how firms need to change their processes and management behavior in order to reap the benefits of now systems and technologies.• Global Business. This edition has a new section in chapter 9 on global supply chains and additional sections in other chapters, showing students how to use information systems in a global business environment whether they are small business entrepreneurs or managers in large firms. ContentsPart I Organization, Management and the Networked Enterprise1. Information systems in Global Business today2. Global E-Business: How businesses use information systems3. Information systems, organizations, and strategy4. Ethical and social issues in information systemsProject: Analyzing business processes for an enterprise systemPart II Information Technology infrastructure5. IT infrastructure and emerging technologies6. Foundations of business intelligence: Databases and information management7. Telecommunications, the internet and wireless technology8. Securing information systemsProject : Creating a New internet businessPart III Key system applications for the Digital Age9 Achieving operational excellence and customer intimacy: Enterprise application10 E-Commerce: Digital markets, digital goods11 Managing knowledge12 Enhancing decision makingProject: designing an enterprise information portalPart IV Building and managing systems13. Building information systems14. Project Management: Establishing the business value of systems and managing change15. Managing Global systems.

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