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ISBN
:
9788126915347
Publisher
:
Atlantic Publishers & Distributors (P) Ltd
Subject
:
Entrance Exams
Binding
:
PaperBack
Pages
:
577
Year
:
2012
₹
395.0
₹
312.0
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View DetailsDescription
The book has been designed for students appearing for UGC-NET/SLET in Management. The book is very comprehensive and covers almost all possible objective type questions on the subject. Many of the questions set in UGC-NET/SLET and various other competitive examinations in the previous years have been used for preparing this book. In spite of our best efforts to cover all possible questions, the paper may contain some questions which are not covered in this book and can be answered only if the candidate has a thorough knowledge of the topics covered in the syllabus. For a thorough and elaborate knowledge of the subject, candidates are advised to read the following books published by Atlantic Publishers and Distributors (P) Ltd., viz. (i) Management: Concept, Theory and Practices, S. N. Chand; (ii) Managerial Economics, Arun Kumar and Rachana Sharma; (iii) Organisational Behaviour, S. Fayyaz Ahmad, Nazir Ahmad Gilkar and Javid Ahmad Darzi; (iv) Principles of Business Management, Arun Kumar and Rachana Sharma; (v) Management: Principles, Practices and Techniques, 2nd edition, N.S. Gupta and Alka Gupta; (vi) Human Resource Management, Gurpreet Randhawa; (vii) Financial Management: Theory and Practice, Arun Kumar and Rachana Sharma; (viii) A Practical Approach to Marketing Management, Kujnish Vashisht; (ix) Advanced Business Statistics, Sharad S. Johri and Rajendra Rathore; (x) The Business Economics, K. Rajagopalachar; and (xi) Financial and Management Accounting, C.L. Tyagi and Madhu Tyagi. Atlantic Research Division is engaged in preparing quality textbooks on various subjects for postgraduate and undergraduate students pursuing various courses, as well as for those appearing in UGC-NET/SLET and other competitive examinations like IAS, IFS, IRS, IPS, etc.
Author Biography
K.R. Gupta, M.A. Ph.D., has been teaching postgraduate classes and guiding research for about two decades in the University of Jammu and Kurukshetra University. He has written over twenty books and contributed several papers in journals being published in India and abroad. D.S. Paul, M.A. English, has the experience of teaching undergraduate and postgraduate students at colleges and institutes. He has written and edited several books and contributed articles in journals of repute. He has set model question papers for various competitive examinations. Rajesh Kumar Shah, M.A. (Hons.) General Studies, Ph.D has been a Jawaharlal Nehru Research Scholar and Visiting Fellow at Centre for Strategic and International Studies, Jakarta, Indonesia. He has more than twelve years’ experience in research, writing, teaching, editing and guiding students. He has earlier served as Editor of one of India’s leading competition magazines. Table of Contents Preface 1. Managerial Economics and Macro-Economics 2. Organisational Behaviour and Organisational Development 3. Human Resource Management 4. Financial Management 5. Marketing Environment and Export Marketing 6. Production Management and Operations Research 7. Corporate Strategy and Managing International Business 8. Entrepreneurship and Small Enterprises 9. Ethics and Management System 10. India’s Foreign Trade and Policy
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