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Malcolm McDonald on Marketing Planning
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ISBN
:
9780749453787
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Publisher
:
Kogan Page
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Subject
:
Others
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Binding
:
PAPERBACK
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Pages
:
208
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Year
:
2012
₹
295.0
₹
295.0
295.0
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Description
As a busy professional or student, you ll find that this information-crammed guide to marketing planning is perfect for you . Snappy and succinct, Malcolm McDonald on Marketing Planning will help you to appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. There are test questions at the end of each chapter to aid understanding. Written by a world-class authority on marketing plans, this book is perfect for all those who need a short, sharp revision of their planning skills, or a handy guide to put their plans on the right track straight away.
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