Make Your Business Survive And Thrive: 100+ Proven Marketing Methods To Help You Beat The Odds

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Owners of small and home-based businesses face different challenges than larger corporations because they have to juggle the many tasks that larger companies have specialists to handle. In Make Your Business Survive and Thrive, small business and entrepreneurship expert Priscilla Huff provides the reader with meaningful and practical information so that small and home-business owners can take their new or established venture to the next profit level. Numerous powerful resources from a combination of web sites, books and publications, experts, and other entrepreneurs, are also listed in the book. Topics include: Common Hindrances to Business Growth and 23 Strategies to Overcome Them Creating a Business and Marketing Plan Finding a Profitable Market Niche Branding for Success Time-Management Principles Essential for Business Growth Creative Financing Options for Small Businesses

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Priscilla Y. Huff is a business writer and author of articles, books, and information on small and home-based businesses, specializing in women's entrepreneurship topics. For over eighteen years, she has written for a variety of print and online publications including Home Business Magazine, Pennsylvania Magazine, MizBiz, www.iVillage.com, Fortune Small Business (www.fsb.com), and www.Women'sForum.com. She has also been quoted in Forbes, the New York Times, the Savannah Business Journal and other major print, radio, and TV media. Table of Contents Foreword. Preface. Acknowledgments.   1. Introduction: Understanding the Challenges of Entrepreneurship.   2. Grow with a Unique Idea: Defining Your Venture.   3. Grow with Effective Organization and the Right Tools: Time Is Money!   4. Grow with Planning: You Need to Know How and Where Your Business I s Growing.   5. Grow with Financing and Money Management.   6. Grow with A Little Help from Your Friends: The Best People to Help Your Business Succeed.   7. Grow with Innovative and Low-Cost Marketing Methods: Original and Fun Ways to Promote Your Business.   8. Grow through the Media and Your Contacts: Leveraging Positive Press Coverage for Your Business.   9. Grow with Effective Advertising Tactics: Getting the Best Ad for Your Money.   10. Grow with Smart Customer Relationship Management.   11. Grow with the Internet (It's Still the Wild, Wild Web): You Can Survive and Thrive Online.   12. Grow with Spin-Offs and New Product or Service Developments: How Many Ways to Diversify?   13. Grow into the Future: How far and Which Way Do You Want to Go?   14. Ongoing Growth: Additional Practical Tips for maintaining and Sustaining Your Business. Glossary. Additional Resources. About the Author. About the Foreword Author. Contributors. Index.