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M-Commerce in a Week
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ISBN
:
9780340850572
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Publisher
:
Hodder & Stoughton
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Subject
:
Technology: General Issues, Industry & Industrial Studies, Economics
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Binding
:
PAPERBACK
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Pages
:
96
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Year
:
2002
₹
99.0
₹
99.0
99.0
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Description
This book is about the increasing general trend towards using technology for transactions and communication on the move. It is a realistic, practical overview, explaining what m-commerce actually means for today, what its potential is for the future, and how this may impact both business and the individual.
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Author Biography
Mark Brown is a Management Consultant with one of the world's leading consultancies with a background in both technology and business. Being wheelchair-bound, he has a keen personal interest in a mobile world which allows him to undertake his work wherever he is. As well as being able to give a view on M-Commerce for business, he can also give a view of how it affects people, both as a consumers and as an individuals
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