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LIVING ON THE ADGE : IN JHANDE WALAN THOMPSON
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ISBN
:
9788174367440
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Publisher
:
Roli Books Pvt. Ltd.
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Subject
:
Biography: General, Business & Management
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Binding
:
Paperback
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Pages
:
466
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Year
:
2010
₹
395.0
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312.0
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Description
Living on the ‘Adge’ in JhandeWalan Thompson is a Bill Bryson-esque tale of Sunil Gupta’s 23-year long expedition Through the Looking Glass in the madcap Wonderland of Indian advertising. A delightful and quirky manuscript with a wonderful cast of characters and companies (a virtual who’s who of advertising and marketing), inimitable descriptions and hilarious episodes, it presents a valuable and irreverent history of the growth and development of an increasingly important and yet largely unknown sector of industry. Sunil’s gift of observation and portraiture, and his original use of language and metaphor are truly remarkable. Dig in and discover how Sunil likes his coffee without any sweetener. You won’t find any aspartame in his writing either. And you’ll find a lot to laugh about, admire and ponder over along the way.
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Author Biography
Sunil Gupta
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