Life's A Game So Fix The Odds

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This is a unique book that offers readers guarantees that they will be more liked by more people and as a result be more persuasive if they take on board some easy ‘can-use-today’ tips. It is based on 30 years’ study of persuasion and influence by an expert in psychology and sales. It is anecdotal, solidly researched and will have you laughing out loud. You will make more money, save money and get you own way more often as a result of reading this book. Special Feature Philip’s courses include tips on: Learning the seven psychological reasons - why and how we are persuaded and how to use them to your advantage Learning the psychology of the NAIL persuasion and influence process Understanding the importance of seeing the relationship from the other person’s point of view Finding out how to develop worthwhile, profitable relationships Learning the keys to building trust and credibility Learning how to be more liked by more people and get your own way more often Developing the skills to overcome obstacles and reduce conflict

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Philip Hesketh is a psychology graduate from Newcastle University and a sales graduate from Procter & Gamble. In 1986 he was creator, Managing Partner and New Business Director of Advertising Principles, an advertising agency that continues to build on its first sixteen years of consecutive growth to a £48m business. Having spent his entire working life studying and practicing persuasion and influence, Philip is now a speaker on 'The Psychology of Persuasion'. He has a potent mix of thought-provoking, well-researched, persuasive techniques and his own highly entertaining, unique brand of humour. Table of Contents Preface The Starting Point - People, Beliefs and Relationships How Persuasion and Influence Work Overcoming Objections and Negotiation People are Different Why People Buy What they Buy Business, Motivation and Doing Something about it Appendix Philip's Desiderata Index