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Introduction to Corporate Strategy 14.0%OFF

Introduction to Corporate Strategy

by Richard Pettinger

  • ISBN

    :  

    9780333611043

  • Publisher

    :  

    Palgrave Macmillan

  • Subject

    :  

    Educational Material, Business & Management, Education

  • Binding

    :  

    HARDCOVER

  • Pages

    :  

    368

  • Year

    :  

    1996

5586.0

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  • Description

    This new introductory text is designed for undergraduates and students of professional qualifications needing a first course in strategy. * covers all the areas necessary to accompany an introductory course in this area;*concentrates both on the so called "hard" aspects of the subject such as analysis, performance and change and on the "soft" and human elements of strategy development. * looks at areas of particular interest - ethics, implementation, change;* uses imaginative and involving case studies and examples

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