International Marketing

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The book entitled International Marketing serves the students, exporters, importers, and entrepreneurs exploring international boundaries. The book contains essential and relevant information about international trade theories and practices. The text follows a logical and systematic approach, which commences with an initial introduction to the international trade environment, export-import procedures, and documentation, and concludes with the information on Indian foreign trade policies with emerging new trends in the global arena. The summary and self-evaluation exercises provided at the end of each chapter revitalize the readers comprehension of the text. With unique features of the book, such as its in-depth coverage of the concepts through case studies and examples based on current global events, the book aims to assist young entrepreneurs to diversify their business activities and excel in the competitive environment.

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Dr. Shakeel Ahmad Siddiqui has nearly 24 years of experience: 8 years in corporate and 16 years in teaching. He was previously working as Director in SDCMT (Sunder Deep College of Management Technology, Ghaziabad). He is currently working in Ideal Institute of Technology, Ghaziabad, as a Director, MCA PGDM, MBA Program. An eminent and sought-after speaker on marketing and its allied areas, he has regularly contributed research papers to national and international journals of repute and participated and organized conferences, seminars and workshops. He is also the member of Ghaziabad Management Association and Academic Advisory Committee in different management colleges and institutes in India. In addition, he is an examiner in IGNOU (Indira Gandhi National Open University) and is also on the panel of reviewers in Cengage (formerly Thompson Learning), a renowned international publishing house. The proficient teams at Kogent Learning Solutions Inc. and Dreamtech Press have seized the market of engineering textbooks, bringing excellent content in engineering and technical education to the fore. The teams at Kogent Learning Solutions, Inc. and Dreamtech Press are committed to providing excellence in quality of content by judiciously analyzing the needs of its readers and ensuring dedication of its authors and editors in catering to these needs. Table of Contents Introduction to International Marketing Theories and Policies of International Trade International Monetary System and Export Documentation International Marketing Environment and Marketing Research International Market Segmentation, Targeting, and Positioning International Product Decisions International Pricing Decisions International Distribution Decisions International Promotion Decisions Cultural Issues in International Marketing Developments in International Marketing Case Studies