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International Marketing Research 1st Edition 12.0%OFF

International Marketing Research 1st Edition

by Kumar V.

  • ISBN

    :  

    9788178089331

  • Publisher

    :  

    Dorling Kindserly India

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Paperback

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195.0

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  • Description

    This book, International Marketing Research, offers a sound theoretical base supported by relevant and current examples. This practical, detailed, and well-documented guide takes students through all phases of developing and conducting international marketing research-from analyzing the nature and scope of the research, to the preliminary stages, gathering data, designing the questionnaires, sampling, analyzing the data, and more - plus, includes numerous country - specific examples and provides valuable training in using the Internet for research purpose.

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