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International Business: The Challenges of Globalization Global ed of 5th revised ed Edition
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ISBN
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9780136095200
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Publisher
:
Pearson Education
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Subject
:
Others
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Binding
:
Paperback
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Description
This book\\\'s dynamic portrayal of international business (cross-functional and integrated in approach) makes its content lively, topical, and enjoyable. It includes examples of companies from around the world in order to provide an unbiased, global perspective on business. Clear, straightforward explanations of challenging material are supported by informative illustrations that give readers easy access to this subject. Chapter topics include culture in business, politics and law in business, business in other economies, international trade, foreign direct investment, international financial markets and monetary system, acquiring business resources, and managing the international business. For anyone who wants to understand international business--andfully appreciate how business is conducted today.
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