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ISBN
:
9780333934661
Publisher
:
Macmillian India Ltd-new Delhi
Subject
:
Business & Management
Binding
:
Paperback
Pages
:
144
Year
:
2000
₹
199.0
₹
175.0
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View DetailsDescription
This book describes a refreshing educational process that can help any employee or organisation solve critical problems and realise their optimal potential. It gives a deeper understanding of our customer needs and objectives, leading to enhancement of growth strategies.
Author Biography
Anthony Guido - President of Market Leadership Inc., a strategic and financial service firm. Kirk Atkinson - President of K J Atkinson and Associates. Mike Larkin - Vice-President with Bell Canada.Table of ContentsThe ICE Man • Understanding ICE • ICE and Your Value/Feeling Equation • Sustained Revenue Growth • Saving Tanner Enterprises • Optimising Information Technology • Selling More Effectively • More Dynamic Marketing • Managing Human Resources • Operational Excellence • Bringing It All Together • Epilogue: Three Years of ICE
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