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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
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ISBN
:
9780230220928
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Publisher
:
Palgrave Macmillan
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Subject
:
Business & Management, Industry & Industrial Studies
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Binding
:
HARDCOVER
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Pages
:
230
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Year
:
2009
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6397.0
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6141.0
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Description
Usually, a country brand is notxA0;focused, resulting in unsuccessful place branding. It isxA0;possible to successfully raise your national identity to the level of anxA0;attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building axA0;successful brand.
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