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ISBN
:
9781422101650
Publisher
:
Harvard Business School Press
Subject
:
Business & Management
Binding
:
Hardcover
Pages
:
253
Year
:
2007
₹
2555.0
₹
2197.0
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Established firms must innovate to survive, but they often struggle to look beyond their own goods and services for innovation. Joachimsthaler provides new and renewed marketing tools and techniques to design and deliver productsthat are extremely relevant in certain customer contexts.
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