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Handbook of Mass Communication (Theory and Practice)
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ISBN
:
9789380995373
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Publisher
:
Enkay Publishing House
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Subject
:
Journalism & Mass Communication
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Binding
:
Hardcover
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Pages
:
288
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Year
:
2012
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715.5
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Description
Mass Communication is the term used to describe the academic study of the various means by which individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper and magazine publishing, radio, television and film, as these are used both for disseminating news and for advertising. Mass communication research includes media institutions and proceses such as diffusion of information, and media effects such as diffusion of information, and media effects such as persuasion or manipulation of public opinion. In the United States, for instance, several university journalism departments were remodeled into schools or colleges of mass communication or “journalism and mass communication.”
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Author Biography
Prof. Vinod Kumar Joshi, Professor, Department of Commerce & Business Studies, Murti Devi College of Education, was born in Bagpat District, U.P in 1975 with a brilliant academic career; with degrees of M.A. (Eco), and Ph.D. He has associated with Teaching & Research in the field of Media and Journalism since 2004. Prof. Joshi has written a good number of research articles published in journals of international repute. He has also edited and written more than 20 books. He excels as a seminarian, attended several national and international seminars right from the year 2001. Table of Contents Preface Introduction Mass Communication trends, traits and theories Social cognitive theory of mass communication Communication theory uses and gratifications Multilevel analysis in mass communication Research Communication barriers in distance education Youth information and communication technologies Media and mass communication research past, present and future The internet as mass medium The End of mass communication Mass Communication and development: Impact depends on strategies Theory for Professional Communications New Media and Press Freedom in the development world The role of Information and Communication Technologies in economic development Bibliography Index
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