GETTING TO BIG-THE SMALL WAY

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Can small changes-incremental and constructive-create big profits in a business without subjecting it to undue costs and unacceptable risks? The answer, discovered Oracle veteran Frank Prestipino, is yes. In Getting to Big the Small Way, Prestipino details how he helped Oracle increase demand-by “thinking small” and adopting a focused strategy for growing profitability and demand in specific target markets.Using his experience at Oracle to illustrate this proven approach, Prestipino presents concrete techniques for identifying where small, low-risk changes will yield the greatest gains. He then provides the necessary tools for implementing the strategy to trigger big advances to market share, competitiveness, and the bottom line.