Free Publicity for Your Business in a Week

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Written from an insider's perspective, this book is aimed principally at small business managers and sole traders who wish to use the media to get attention for their business without spending vast sums of money on unnecessary PR agencies. It covers the full spectrum of handling journalists and media organizations, from writing press releases, responding to journalist feedback, understanding how the press works and finally what to do if it all goes wrong and you are misinterpreted. There are also "alternative" ideas for getting attention for your business.

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Guy Clapperton has been a journalist for many years. He is now freelance and regularly contributes to The Guardian Small Business Solutions Section, The Observer, The Evening Standard Management Today and Director Magazine.