Entrepreneurship Development and Business Communication

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Entrepreneurship is an important aspect of the business and industrial growth of a modern nation. The spirit of entrepreneurship is marked by enthusiasm, persistence and ability to seek opportunities. It is at the core of all commercial and industrial activity. One need not have a business and financial background in order to be a successful entrepreneur. But an entrepreneur must have the ability to assume risk and take opportunities for profil and advantage. The best way to minimize the risk is to prepare oneself for the road that lies ahead. Although everyone may not be an entrepreneur at heart, it is possible to acquire most of the skills and abilities which are necessary for success in business. The business climate of our coutry is fast improving and many individuals and families are venturing into enterprises, small and big. Knowledge and understanding of entrepreneurship are a necessary part of today's business education. Business Communication is today an integral part of business and management education. Success in business and industry depends largely on a person's ability to build and sustain relationships with different sections on society, customes, suppliers, employees and people at large in and outside the market. Communication skill is all the more important for service industries whose success depends not only on the quality but also on the manner and the style in which the service is rendered; the human relationship is as important as the quality.About the AuthorDr Vasant Desai has been engaged in socio-economic research and written on industry, enterpreneurial management, rural economics, rural development, financial system, banking and monetary policy in the last fifly years. He has blended his wide experiences in teaching, research and banking to focus attention on issue in a lucid as well as in an authoritative manner. Urmila Rai has been in active academics for over four decades in Mumbai. She carries with her a rich experience in teaching, writing and administration. She bagan her career in teaching literture and then moved to teaching communication. She was Former Principal, Narsee Monjee College, Vile Parle, Mumbai and Former Director Pillai's, Institute of Management Studies New Panvel, Mumbai.Table of ContentsThe Concept of Entrepreneurship Characteristics of Entrepreneurs Different Forms of EntrepreneurshipThe Role of Entrepreneurship The Entrepreneur and the Law Promotion of a Venture Financing of New Ventures Project Planning Feasibility Studies Project Appraisal Reports Layout of a Business Letter Letters of Offer Orders Status Inquiries and Recommendations Collection Letters Claims and Adjustments