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Enterpreneurship : Successfully Launching New Ventures
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ISBN
:
9788131719268
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Publisher
:
Pearson
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
508
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525.0
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393.0
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Description
This new text takes students on the journey of becoming entrepreneurs- from the decision to become an entrepreneur through franchising. This text places a unique and special emphasis on developing a successful business idea early in the process. By highlighting both successful and failed ventures and asking students to step into the shoes of venture capitalists, this renowned author team helps students understand what it takes to launch a new venture. This text encourages your students to think like successful entrepreneurs. Passion Plus — Where a great idea meets a great process.For Sale in Indian subcontinent onlyFeaturesThis new text takes students on the journey of becoming entrepreneurs- from the decision to become an entrepreneur through franchising. This text places a unique and special emphasis on developing a successful business idea early in the process.Helps students understand the importance of carefully following the entrepreneurial process, especially in the early stages of their new venture.ContentsPART I: DECISION TO BECOME AN ENTREPRENEUR Introduction to EntrepreneurshipPART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS Recognizing Opportunities and Generating IdeasFeasibility AnalysisIndustry and Competitor Analysis Developing an Effective Business ModelPART III: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM Building a New Venture TeamAssessing a New Venture's Financial Strength and ViabilityPreparing the Proper Ethical and Legal FoundationWriting a Business PlanGetting Financing or FundingPART IV: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM Unique Marketing Issues The Importance of Intellectual PropertyPreparing for and Evaluating the Challenges of GrowthStrategies for Firm GrowthFranchising
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