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Effective Risk Communication: A Message-Centered Approach (Food Microbiology and Food Safety) 4.0%OFF

Effective Risk Communication: A Message-Centered Approach (Food Microbiology and Food Safety)

by Timothy L. Sellnow, Robert R. Ulmer and Matthew W. Seeger

  • ISBN

    :  

    9780387797267

  • Publisher

    :  

    Springer

  • Subject

    :  

    Technology: General Issues, Chemistry, Agriculture & Farming

  • Binding

    :  

    HARDCOVER

  • Pages

    :  

    197

  • Year

    :  

    2008

₹

10235.0

4.0% OFF

₹

9825.0

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  • Description

    The overlying purpose of this book is to construct a communication based approach to risk communication. In doing so, this book establishes a message-centered focus to risk communication. Section one of the book establishes definitions and parameters of risk communication, identifies the complex audience expectations for risk messages, and introduces a model of best practices for effective risk communication. In section two, the best practices are applied in four robust case studies. Section three includes chapters devoted to developing a mindful approach to risk communication, ethical considerations of risk communication, and a final chapter that discusses future developments of risk communication.

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