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Demystifying Strategy: How to Become a Strategic Thinker
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ISBN
:
9780749465681
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Publisher
:
Kogan Page
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Subject
:
Biology, Life Sciences, Business & Management
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Binding
:
PAPERBACK
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Pages
:
336
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Year
:
2012
₹
795.0
₹
795.0
795.0
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Description
Demystifying Strategy: How to become a strategic thinker provides you with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and practical, goal-oriented exercises.Aimed at executives, entrepreneurs and also students of management, it enables you to assess the teaching of strategy gurus , construct your own strategy audit and challenge thinking styles by assessing the cognitive processes involved in developing successful strategies. The book includes a great number of case studies from a range of international companies such as Barclaycard, Diageo, easyJet, Economist Group, Emirates Airlines, Ernst & Young, HSBC , KPMG, Microsoft, Motorola, Nokia, Pfizer, Tesco and Vodafone.
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Author Biography
Dr Tony Grundy is an internationally experienced, independent strategy consultant working with major corporations and organizations of all kinds of sizes. He currently teaches at Henley Business School and is Visiting Senior Fellow at Cranfield School of Management, where he has trained over 1,000 managers to make the shift from operational management to being strategic managers.
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