DATABASE MARKETING

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New Page 2Have you ever wondered how Virgin know newspaper you like toread and have it ready on your seat when you board your flight? Or how on earthMarriot hotels keep track of the likes and dislike of 5 million people, evendown to their favorite room? Are these people psychics? No, but they have learntwhat a powerful marketing toll a database can be. Are you getting the most outof your database? This book explains how to utilize your customer information toimprove the precision and effectiveness of marketing, customer service andcustomer retention programes. Shows you how an effective database can improveperformance in areas like: direct marketing, relationship marketing,telemarketing, customerservice, communication and sales management, helps youto build stronger relationships with customers, will help improve long termprofitability of your organization, by showing you how to use the informationthat you have at your fingertips.