Communication of Innovations: A Journey With Ev Rogers

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This collection of 10 original essays honors the intellectual legacy of Professor Everett M. Rogers, a pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, and social change. Well known colleagues and contemporaries write on topics that not only piqued Rogersx2019; curiosity, but which are areas where he made seminal and lasting contributions: diffusion of innovations; communication networks in diffusion; innovation generation and technology transfer; social cognitive and social diffusion theories; social marketing; communication and social change in non-Western contexts; strategic communication campaigns; and the entertainment-education communication strategy in health promotion. The concluding chapter documents Rogersx2019; life journey from his modest farm boy beginnings in Iowa, through his distinguished academic career, to his final return to the farm. Overall, this book demonstrates the diversity of Rogersx2019; contributions to the fields of communication science, marketing, organizational change, sociology, and social psychology, and will serve as a starting point for future scholarship and practice.