Cases in Management

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Understanding management essentially means not just conceptualizing the theoretical framework but applying those concepts to analyze the complex business situations and come out with practicable solutions to the problems facing business in an extremely volatile environemtn. This is exactly the reason why the 'case study method', pioneered by the Harvard Business School is considered the best way to learn management. About Author : Srinivas Subbaro Pasumarti having a decade of psot graduate level teaching and research experience in the Department of Management Studies of Post graduate courses-M.R. College (affiliated to Andhra University) besides industry experience. Presently working as Head of the Department of Management Studies.G.K. Murthy Kothapalli is currently with IBAT School of Management (B-School of KIIT Deemed University), Bhubaneswar, as a Sr. Lecturer in the area of Marketing. Murthy holds an MBA in Marketing from Andhra University, Visakhapatnam. He has taught courses in marketing and management in various Business Schools in Andhra Pradesh for the past eight years. He was last associated withthe ICFAI University, Hyderabad, as a Faculty Associate. Contents : PrefaceCase Study MethodObjectives of Case MethodHow to Analyze a Case Study?Guideliens for Case Discussion in the ClassroomRole of Instructor in Case DiscussionSovled Case ExercisesCases in Marketing ManagementAdvertising and Marketing CommunicationsInternational MarketingIntroduction to ManageemntIntroduction to Management-ExercisesGlobal Business EnvironmentHuman Resource Management