Career in Media

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In the last decade of the twentieth century, media took a giant leap as an all-pervading head count and business empire. It is no more bound now in restricted compartments of print media, electronic media, broadcasting, public media, electronic media, broadcasting, public relations, advertisements and the traditionally recognised media moves. Some new media materials like corporate communication and internet journalism have come itno vogue following the gigantic expansion of the media industry. In the context of present-day India, the media has undergone a sea change. This book caters to the ambitious youths who dream fo carving a niche for themselves in the field of journalism, both in print as well as electronic media.

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Prof. Puspendra Kumar Arya is an eminent journalist, writer and columnist. After passing M.A. (Political Science) from C.C. S. University, Meerut he earned a P.G. diploma in Jouralism and Mass Communication from Kurukshetra University and Master of Journalism and Mass Communication degree (first division) from Interantional Study Centre, Himachal Pradesh University respectively. His more than 2,000 articles/comments/views have appeared in almost all the leading newspapers, magazines and journals of India. He has been conferred the 'International Vocational Award'. Presently, he is Professor in the Asian School of Media Studies and is working as the Chief Editor of Media Feature of India.