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Business Marketing: Connecting Strategy, Relationships, and Learning 14.0%OFF

Business Marketing: Connecting Strategy, Relationships, and Learning

by F. Robert Dwyer, John F Tanner and John Tanner

  • ISBN

    :  

    9780072410631

  • Publisher

    :  

    McGraw-Hill/Irwin

  • Subject

    :  

    Finance & Accounting, Business & Management, Education

  • Binding

    :  

    HARDCOVER

  • Pages

    :  

    736

  • Year

    :  

    2001

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10129.0

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8710.0

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  • Description

    This text is targeted at the undergraduate Business Marketingcourse. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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