Business Communication

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A Comprehensive text book on Business Communication for MBA, BBA, B.Com., ICSI (Foundation) & other Professional Courses. Written in easily readable style, the book is divided into the following six parts: Part 1 - Communication - An Overview Part 2 - English for Effective Business Communication Part 3 - The Art of Business Letter Writing Part 4 - Intra-Organizational Communication Part 5 - External Communication Part 6 - Essay Writing Table Of Contents Part 1 Communication an overview Chapter 1 : Communication : Its Meaning And Nature Chapter 2 : Importance And Purpose Of Communication Chapter 3 : Dimensions Of Communication Chapter 4 : Channels Of Communication : Formal Vs. Informal Chapter 5 : Patterns Of Communication Or ‘Communication Nets’ In Organisations Chapter 6 : Means/Media Of Communication : Importance Of Verbalization Or Use Of Words Chapter 7 : A Look At Some Prominent Trade Names Chapter 8 : Verbal Communication : Oral Chapter 9 : Telephone Conversation Chapter 10 : Verbal Communication : Written Chapter 11 : Non-Verbal Communication : Kinesics Or Body Language Chapter 12 : Non-Verbal Communication : Para language Or Paralinguistic Chapter 13 : Non-Verbal Communication : Proxemics Or Space Language, Time Language & Surroundings Chapter 14 : Non-Verbal Communication : Sign Language - Visual And Audio Elements Chapter 15 : Culture And Communication Chapter 16 : Functions Of Communication Chapter 17 : Emotional Intelligence Chapter 18 : Conflict And Negotiation Chapter 19 : Group Decision-Making Chapter 20 : Presentations And Interviews Chapter 21 : Speeches : Prepared Vs. Impromptu Chapter 22 : Communication And Customer Care/Customer Relations Chapter 23 : Business Etiquette Chapter 24 : Advertising Chapter 25 : Communication For Public Relations Chapter 26 : Corporate Communication Chapter 27 : Technology Of Business Communication Chapter 28 : Ethics And Values In Business Communication Chapter 29 : Barriers And Breakdowns In Communication Chapter 30 : Guidelines For Effective Communication Part 2 English for effective business communication Chapter 31 : Business English Or English For Business? Chapter 32 : Tips for Clear Writing Chapter 33 : Tips for Persuasive Writing Chapter 34 : Avoiding Substandard Writing Chapter 35 : Punctuation Chapter 36 : English Spelling Chapter 37 : English Pronunciation Chapter 38 : Ways to Enrich Vocabulary Chapter 39 : Some Foreign Words and Phrases Chapter 40 : American English and Some Recent Additions to English Vocabulary Chapter 41 : Some Common Idioms and Phrases Chapter 42 : Abbreviations and Acronyms Chapter 43 : Numerals Chapter 44 : Documentation and Research Tools Part 3 The Art of Business Letter Writing Chapter 45 : Essentials of Effective Correspondence Chapter 46 : The Layout of a Business Letter Chapter 47 : Planning the Letter Chapter 48 : Kinds of Business Letter Chapter 49 : Enquiries and Replies Chapter 50 : Placing and Fulfilling Orders Chapter 51 : Complaints and Follow Up Chapter 52 : Status Enquiries Chapter 53 : Collection or dunning Letters Chapter 54 : Sales Letters or Offers Chapter 55 : Goodwill Letters, Greetings, etc. Chapter 56 : Circular Letters Chapter 57 : Applications for Employment Chapter 58 : Employment Related Correspondence (Other Than Application) Chapter 59 : Correspondence of a Company Secretary Chapter 60 : Correspondence with Banks Chapter 61 : Import-Export Correspondence Chapter 62 : Insurance Correspondence Chapter 63 : Agency Correspondence Chapter 64 : Correspondence with Government Authorities Chapter 65 : Representations to Public Authorities, Trade Associations and Chambers of Commerce Part 4 Intra-Organisational Communication Chapter 66 : Memoranda Chapter 67 : Notices, Circulars and Orders Chapter 68 : Staff Suggestions and Complaints Chapter 69 : Correspondence with Regional/Branch Offices Chapter 70 : Agenda and Minutes Chapter 71 : Summarising or Precis Writing Chapter 72 : Report Writing-1 Chapter 73 : Report Writing-2 Chapter 74 : Proposal Writing Chapter 75 : Periodical Publications for Internal Circulation Part 5 External Communication Chapter 76 : Press Releases and Notices Chapter 77 : Invitations to Tender and Bid, Auction Notices, etc. Chapter 78 : Expression of Interest (EOI) Chapter 79: Press Conferences, Exhibitions, Launches Chapter 80 : Magazines, Brochures, etc. Chapter 81 : Mailshots and Reply Coupons Chapter 82 : Advertisements for Senior Positions Chapter 83 : Telegram, Telex, Fax Messages, Cellphone SMS, Electronic Mail, Blog and Twitter Chapter 84 : Internet and E-Commerce Chapter 85 : Brands vis-a-vis Social Networking Part 6 Essay Writing Essay Writing Qualities of a Good Manager Economic Reforms and The Future of Indian Industry Role of Consultancy Organizations The Consumer Movement in India The Qualities of a Successful Entrepreneur Small Scale Industries Computers in Business Handling Customer Complaints Indian Tourism Industry The Uses and Abuses of Advertising Multinationals in India Trade Fairs Science and Industry Industrial Pollution Business Morality The Expanding Role of a Company Secretary The Quality of Lifeand Economic Development The Emergence of New Financial Institutions Media in Advertising Tackling the Problem of Unemployment Public Relations In India Today The Problem of Unaccounted Money Suggested Reading Index