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Bridging The Culture Gap, 2/e (A Practical Guide to International Business Communication)
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ISBN
:
9780749455224
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Publisher
:
Kogan Page Limited
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
216
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Year
:
2009
₹
295.0
₹
295.0
295.0
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Description
"Amazing how much practical value one can take from this book on the complex topic of communicating across culture. Clear proof that Canning can communicate sophisticated topics in a crisp, entertaining and highly meaningful way. The busy reader gets the key points on the fly - ideal in-flight reading".Dr. Siegfried Schuetzinger, Head of PB Training, PBST, F Hoffmann-La Roche"This book is a practical, easy-to-read guide for international business people who are seeking to adept their communication skills to the international arena".Andreas Molck - Ude, Head of Africa and Middle East division, MunichRe The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking. This fully updated second edition of Bridging the Culture Gap, written by two of Canning’s most experienced trainers, is a distillation of many years’ work and is based on the real-life business situations of their international clients. Among many other skills, this book will show you how to • Deal sensitively with other cultures • Mind your manners • avoid hidden dangers • Get people to play ball • Communicates with style • Win the deal.Including a brand new chapter on making yourself understood in English, and packed with fascinating new example, cultural awareness scales, communication style tests and practical tips, this lively guide will help anyone – of any nationality – to become a better communicator.About Author:S Penny Carté has been with Canning for 31 years. She has travelled extensively throughout Europe and Asia and written and edited a wide range of training materials on cross-cultural management skills and English for business.Chris Fox joined Canning in 1999. He travels regularly throughout Europe and beyond, liaising with client companies and delivering courses. He has published papers and articles on political and cultural theory.
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