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Brand Planning for the Pharmaceutical Industry 9.0%OFF

Brand Planning for the Pharmaceutical Industry

by Janice Maclennan

  • ISBN

    :  

    9780566085208

  • Publisher

    :  

    Gower Pub Co

  • Subject

    :  

    Business & Management, Economics

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    160

  • Year

    :  

    2004

₹

21312.0

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  • Description

    Provides a step-by-step guide to brand planning, focusing solely on the pharmaceutical industry. Shows how branding can be integrated into Shows how branding can be integrated into the early stages of the commercialization process for new products, both in theory and in the real world.

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