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Brand Lands, Hot Spots Cool Spaces: Welcome to the third place & the total marketing experience
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ISBN
:
9780749443320
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Publisher
:
Kogan Page Limited
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
240
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Year
:
2004
₹
495.0
₹
495.0
495.0
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Description
To successfully establish an emotional bond with a customer, marketers have to access the mind and heart. Linking the desire for entertainment with emotion and putting the customer in the right mood is the key to attracting sales. In this riveting book we are shown how this is achieved in public spaces all over the world. Known as “Third Places” these are locations, apart from home and work, that we choose to visit. A master of mood management, the author draws on his extensive experience of working with marketers, designers and architects to create pleasurable and memorable sensory experiences. We’re given a unique and fascinating insight into how people’s emotions are influenced through light, colour, smell, sound and other sensory triggers. From the Peggy Guggenheim Museum in Venice to Caesar’s Palace in Las Vegas, from Swarovski’s Crystal Worlds in Austria to the Guinness Store House in Dublin, we’re taken on an exhilarating voyage of today’s spectacular “Third Places” – the new “experience worlds” – and how they are created. This is where art meets science: where sophisticated design and cognitive psychology interweave to provide a massage of the soul for customers in stunning shopping malls, flagship stores, inspiring museums, hip hotels, trendy bars, themed restaurants, city centre events, wellness zones, virtual rooms, leisure parks, historical sites, nature trails – in fact, anywhere we choose to spend our free time.
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