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Best Practices Are Stupid : 40 Ways To Out Innovate The Competition
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ISBN
:
9781591843856
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Publisher
:
Penguin Books India
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Subject
:
Business & Management
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Binding
:
Hardcover
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Year
:
2011
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Description
What if almost everything you know about creating a culture of innovation is wrong? What if the way you are measuring innovation is choking it? What if your market research is asking all of the wrong questions? It's time to innovate the way you innovate. Stephen Shapiro is one of America's foremost innovation advisers, whose methods have helped organizations like Staples, GE, Telefónica, NASA, the U.S. Air Force, and USAA. He teaches his clients that innovation isn't just about generating occasional new ideas; it's about staying consistently one step ahead of the competition. * Hire people you don't like. Bring in the right mix of people to unleash your team's full potential.
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