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Behavioral Advantage, The: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena 14.0%OFF

Behavioral Advantage, The: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

by Terry R. Bacon Ph.D. and David G. Pugh

  • ISBN

    :  

    9780814472255

  • Publisher

    :  

    AMACOM

  • Subject

    :  

    Children's, / Teenage & Educational, Social Services & Welfare, Criminology, Industry & Industrial Studies

  • Binding

    :  

    HARDCOVER

  • Pages

    :  

    320

  • Year

    :  

    2004

₹

2384.0

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₹

2050.0

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  • Description

    The "Behavioral Advantage" reveals the secrets behind what is essentially a chess game with competitors. To win the game, companies must develop: a carefully plotted opening game, with all internal values, policies, practices and behaviors fully aligned to make the most of resources and capabilities; a smart and efficient middle game, in which the company builds and strengthens its position with the customer, thereby outflanking competitors; and a confident and smooth endgame that assures a successful relationship and lays the groundwork for equally successful future games.

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