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Attention Economy: Understanding the New Currency of Business 26.0%OFF

Attention Economy: Understanding the New Currency of Business

by Thomas H. Davenport, John C. Beck and John C. Beck

  • ISBN

    :  

    9781578518715

  • Publisher

    :  

    Harvard Business School Press

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Paperback

  • Pages

    :  

    272

  • Year

    :  

    723

₹

795.0

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₹

588.0

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  • Description

    Welcome to the attention economy, in which the new scarcest resource isn't ideas or talent, but attention itself. This book argues that businesses are headed for disaster - unless they overcome the dangerously high attention deficits that threaten to cripple the workplace.

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