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Advertising: Principles and Practice (7th Edition) 29.0%OFF

Advertising: Principles and Practice (7th Edition)

by William D. Wells, Sandra Moriarty and John Burnett

  • ISBN

    :  

    9780131465602

  • Publisher

    :  

    Prentice Hall

  • Subject

    :  

    Education, Business & Management, Finance & Accounting

  • Binding

    :  

    HARDCOVER

  • Pages

    :  

    624

  • Year

    :  

    2005

₹

16634.0

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₹

11810.0

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  • Description

    For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.

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