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About Face: The Secrets of Emotionally Effective Advertising
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ISBN
:
9780749457570
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Publisher
:
Kogan Page
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Subject
:
Business & Management, Biology, Life Sciences, Finance & Accounting
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Binding
:
HARDCOVER
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Pages
:
208
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Year
:
2012
₹
695.0
₹
695.0
695.0
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Description
Once advertising was all about being on-message and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don t often admit to in business: people are primarily emotional decision makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumers experience, not the company s marketing message.
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