New Trens In Marketing 01 Edition

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Marketing is a continuous process of discovering and translating customer needs and desires into products and services, serving the customer demand expanding the marketing even in the face to keen competition.This definition gives importance customer needs and desires. It points out the need of promotion to attract customers. Marketing has been viewed as an ongoing or dynamic process.Marketing aims at delivery of rising standard of living. It aims at serving customer demand by offering right goods, in right quantity, at right places to roght customers. Hence the marketing is one of the important aspects of business and industry. About Author : Dr. Pravin Kumar Tayal, born in 1957, did his Ph.D fron the Netherlands. He has vast experiences of industry and banking. He is a leading industrialist and director of many companies. Dr Tayal joined the Board of the bank of Rajasthan in 1998 as promoter director and was Non-Executive chairman of the bank from 1999 to 2004. Under his dynamic leadership the bank which, had been in the red for quite sometime, made a remarkable success. It could reach new heights ol glory and get into the top five private sector banks in the country.Dr. Tayal is widely travelled and has chaired many conferences and seminars. He is a member of various academic bodies. He was also given the 'Business Excellence' award by the Rajasthan Chamber Of Commerce & industry, Rajasthan, Jaipur.Prof. Sugan C.Jain did Ph.d and D.Litt from the university of Rajasthan, Jaipur. He is gold medalist in M.Com. Dr. jain is a Former professor & Head, Department of Accountancy and business statistics at hte university of Rajasthan, Jaipur. He has contributed a number of articles and research papers to leading journals. Professor Jain is also former president of the Indian Accounting Association. Presently Professor Jain is an Honorary Secretary General of the research development association. he is Editor in chief of the journal of accounting and finance, which is a prestigeous journal published by the research development association Contents : 1. Marketing in rural India2. Rural Marketing: The winnig edge3. Correlates of service Quality and Quality of work life: banking evidence4. Turn to 'Just in Time' way of thinking 5. Marketing management in India: slew of effective reforms6. Operational Risk Management in commercial banks7. Trends in services marketing: A case study of Doctor's Patient Relationship in Bareilly8. Higher education under WTO: Challenges and opportunities9. Information Systems management10. Theorising organisational learning: some missing links and future Directions 11. Consumer perception of sales promotion techniques: A study of FMCGs12. Environmental Management system: some issues13. Efficient market hypothesis: a case study on NSE14. Impact and management of of NPA on the profitability of vadara grameen bank karwar district15. Management of small scale industries in India: A case study of Punjab16. Towards green corporate culture.