Digital Marketing

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Digital Marketing blends theory with practice and encompasses all important topics covered under the purview of digital and emarketing. It provides a detailed explanation to different marketing platforms such as Facebook, LinkedIn, Twitter, Snapchat, etc. It also discusses the varying nature of different platforms and imparts know-how and suitability of different marketing tools with respect to customer needs, tastes and behavioral patterns. The book starts from the very basics of the subject area and extends the discussion to advanced topics such as optimizing user experience, advanced SEO, optimizing campaigns, webmercials, e- and m-marketing, etc. Supplemented with actual screenshots, cut-outs, case-studies and real-life examples, the book makes the learning ourney interactive and engaging, thereby offering value to marketing students and working professionals.

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Seema Gupta, Associate Professor, Indian Institute of Management (IIMB), Bengaluru