When Titan Company Limited launched its quartz watches some 30 years ago, the founders ? a merry bunch of Tata employees who started out simply wanting ?to do something different? ? could not have foreseen just how completely they would capture the imagination of Indian consumers in the post-liberalization era of the 1990s.
VINAY KAMATH is an associate editor with The Hindu BusinessLine based in Chennai. Prior to joining BusinessLine in 1998, he did a short stint in television with TV18, where he was the chief of news bureau, Chennai. He has earlier worked with Financial Express, BusinessWorld, Times of India and Economic Times. A graduate in economics from Vivekananda College, University of Madras, 1985, Kamath earned a diploma in journalism from the Times School of Journalism, New Delhi, in 1986, and was also a member of the first batch of the Chevening Young Journalists? Fellowship Programme at the University of Westminster, London, in 1995, a scholarship offered by the British Foreign & Commonwealth Office.
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