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Titan: Inside India's Most Successful Consumer Brand

Titan: Inside India's Most Successful Consumer Brand

by Vinay Kamath

  • ISBN

    :  

    9789350099780

  • Publisher

    :  

    HACHETTE INDIA

  • Subject

    :  

    Others

  • Binding

    :  

    Hardback

  • Pages

    :  

    224

  • Year

    :  

    2018

599.0

599.0

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  • Description

    When Titan Company Limited launched its quartz watches some 30 years ago, the founders ? a merry bunch of Tata employees who started out simply wanting ?to do something different? ? could not have foreseen just how completely they would capture the imagination of Indian consumers in the post-liberalization era of the 1990s.

  • Author Biography

    VINAY KAMATH is an associate editor with The Hindu BusinessLine based in Chennai. Prior to joining BusinessLine in 1998, he did a short stint in television with TV18, where he was the chief of news bureau, Chennai. He has earlier worked with Financial Express, BusinessWorld, Times of India and Economic Times. A graduate in economics from Vivekananda College, University of Madras, 1985, Kamath earned a diploma in journalism from the Times School of Journalism, New Delhi, in 1986, and was also a member of the first batch of the Chevening Young Journalists? Fellowship Programme at the University of Westminster, London, in 1995, a scholarship offered by the British Foreign & Commonwealth Office.

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