0

My Bag

0.00

Download App

Titan: Inside India's Most Successful Consumer Brand 25.0%OFF

Titan: Inside India's Most Successful Consumer Brand

by Vinay Kamath

  • ISBN

    :  

    9789350099780

  • Publisher

    :  

    HACHETTE INDIA

  • Subject

    :  

    Others

  • Binding

    :  

    Hardback

  • Pages

    :  

    224

  • Year

    :  

    2018

599.0

25.0% OFF

449.0

Buy Now

Shipping charges are applicable for books below Rs. 101.0

View Details

Estimated Shipping Time : 5-7 Business Days

View Details

Share it on

  • Description

    When Titan Company Limited launched its quartz watches some 30 years ago, the founders ? a merry bunch of Tata employees who started out simply wanting ?to do something different? ? could not have foreseen just how completely they would capture the imagination of Indian consumers in the post-liberalization era of the 1990s.

  • Author Biography

    VINAY KAMATH is an associate editor with The Hindu BusinessLine based in Chennai. Prior to joining BusinessLine in 1998, he did a short stint in television with TV18, where he was the chief of news bureau, Chennai. He has earlier worked with Financial Express, BusinessWorld, Times of India and Economic Times. A graduate in economics from Vivekananda College, University of Madras, 1985, Kamath earned a diploma in journalism from the Times School of Journalism, New Delhi, in 1986, and was also a member of the first batch of the Chevening Young Journalists? Fellowship Programme at the University of Westminster, London, in 1995, a scholarship offered by the British Foreign & Commonwealth Office.

© 2016, All rights are reserved.

Subscribe to Our Newsletter

 

Are you sure you want to remove the item from your Bag?

Yes

No

Added to Your Wish List

OK

Your Shopping Bag

- 4 Items

null

Item

Delivery

Unit Price

Quantity

Sub Total

Shipping Charges : 0.0 Total Savings        : Grand Total :

Order Summary