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The Making of Hero: Four Brothers, Two Wheels and a Revolution that Shaped India 25.0%OFF

The Making of Hero: Four Brothers, Two Wheels and a Revolution that Shaped India

by Sunil Kant Munjal

  • ISBN

    :  

    9789353026776

  • Publisher

    :  

    HarperCollins Publishers India

  • Subject

    :  

    Others

  • Binding

    :  

    Hardback

  • Pages

    :  

    264

  • Year

    :  

    2019

  • Release Date

    :  

    2019-12-25

699.0

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  • Description

    In the early 1950s, four brothers got together and started a bicycle manufacturing unit in Independent India. Dayanand, Satyanand, Brijmohan and Om Prakash had arrived from pre-partition Pakistan and had nothing but a dream to excel in what they knew best-manufacturing. Within a span of twenty years, Hero became the largest bicycle maker in the World. And in the next twenty years, it was the largest motorcycle maker in the world. This is the story of how the Munjal brothers, without any formal education or resources, worked like a cohesive unit and created a global manufacturing giant. In parallel, It is also the story of how an agrarian economy like India, with limited transportation, took wings on this two-wheel revolution. The book will go deep inside the 'family' spirit that drives each employee and explain why it has made the Hero Group, a World leader in many categories.

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