This book presents the basic concepts and applications of Managerial Economics, Financial Accounting and Financial Management, as much as required, to completely manage a business organisation including start-ups. It also attempts to provide an understanding of the contemporary business perspectives by analysing the given situations. This book covers the Managerial Economics and Financial Analysis contents as prescribed for B.Tech course (all branches) of JNTU Kakinada. The subject matter is presented in an easy-tounderstand language with a focus on modern-day industry practices.
Dr. A. R. Aryasri, Professor, School of Management Studies, Chaitanya Bharathi Institute of Technology, Hyderabad (Former Director, School of Management Studies, Hyderabad). Currently, he is the Secretary, Institute of Management Consultants of India, Hyderabad Chapter.