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Brand Activism 25.0%OFF

Brand Activism

by Kotler Philip

  • ISBN

    :  

    9780670096022

  • Publisher

    :  

    Penguin Random House India

  • Subject

    :  

    Others

  • Binding

    :  

    Hardback

  • Pages

    :  

    304

  • Year

    :  

    2021

599.0

25.0% OFF

449.0

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  • Description

    What happens when businesses and their customers don't share the same values? Or, for that matter, when employees of a company don't share the same values as their executives? Welcome to the world of Brand Activism. Companies no longer have a choice. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society. Brand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world.

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